Article Response

After reading the article, i believe that multimodality is the various forms that the text comes as. Each of these forms evokes different emotions from us, as readers. I understood multisemiotics to mean that each form, or mode, of text brings about different reactions from us depending on what form we view it in, whether it stimulates our eyes, our smell, or taste, etc. So I'm assuming that they use the word mutisemiotics because each form evokes multiple reactions. Multiliteracy then, would mean that an individual would know how to look at and interpret all forms of multimedia. In everyday life you would encounter multimodality or multiliteracy by reading a newspaper, or watching the news. When watching the news on tv you perceive the information through visual text and audio (you see it and you hear it). While reading textbook, you would encounter the linguistic aspect and the visual aspect because you see the text and you have to be able to process the text. Multimodality is all around us and we encounter it everyday. After reading McCloud's text I was a bit scatter-brained. I am not one to read comics, so trying to read this text was almost distracting for me. I was more concentrated at first on the visual aspect of it, rather than the language/words. Although, I have never read this type of text before, this multimedia takes this particualr text to a whole new level.